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(picture shamelessly stolen from Stuffa's post on Atlantic boards)
Events that have content and aren't just a race to kill stuff and get items. Examples of this can be seen on most of the Asian shards. They have awesome locations made by the EMs here, there, and everywhere. The locations are weaved into the events and then left up as a new part of the history of that shard. I have seen awesome docks with ponds and picnic areas, beautiful gardens with seating and paths to roam, and my favorite was a huge maze area with monster statues not in game locked down in strategic locations. I was told the last was some huge game that players were involved in and the huge multiscreen playing board was left there as a part of history. Most of these areas have gates to them from main towns and have markers and information about the event. On one shard, I even found shops that had been named as superior shops, given huge standards and benches outside of their houses and then a runebook library was erected at an event site with runes to the shops locked there by the EM. I thought that was very cool.
This kind of advancement of the history of the shard and interaction with its people is what I am looking for in an EM. Items are nice, but they are boring for 99% of the participants without more depth then kill this and hope you are one of the few lucky ones... O.K. the event is done, now leave...
Even if I didn't get one of the items, I would figure it time well spent if some killer new location or decoration of an existing location came from the events. Heck a few nice benches around WBB and a plant or two would make me smile forever more when I recalled in to do my banking.
Hunter Moon [HOT] Atlantic